About Us — Phoenix Denmark ApS
Phoenix Denmark
The Founder

Founded by a soldier

The company was established in 2010 by Lasse Møller, a former deployed soldier from the Royal Life Guards to Iraq and Afghanistan.

"I saw shortcomings in the equipment I was issued by the armed forces. When I could not get what I wanted, I decided to make it myself." Lasse Møller, CEO
27
Employees
20+
Industrial sewing machines
2010
Established

Uncompromising quality

Use of 100% Military Specifications (NIR) and ISO-certified materials. Lightweight solutions with maximum durability, comfort and mobility.

Flexible production

Everything from small to large productions. Bespoke special orders tailored to specific requirements with our own development department, Fusion 360 and 3D prototyping.

Made in Denmark

All production takes place in Denmark. Short decision paths, fast delivery and direct dialogue from idea to finished product.

Tested in the field

Our equipment is developed and tested by people with operational experience. We supply the Danish Defence and work closely with FMI.

Lasse Møller and Gritt Hougaard at the Tag Ansvar Award 2025
🏆 2nd place — Tag Ansvar Award 2025
Recognised responsibility

Nominated for
the Tag Ansvar Award

In 2025, Lasse Møller and Phoenix Denmark were nominated for the Tag Ansvar Award in the Entrepreneurship category.

From more than 5,000 nominees, Phoenix Denmark advanced as one of only three finalists and achieved an impressive 2nd place.

Frederikssund Municipality nominated us because we actively help Ukrainian refugees enter the Danish labour market and give them the opportunity to build a new life.

"We may not be the biggest, but we always strive to be the best." Lasse Møller, CEO
Social responsibility

We take responsibility for our employees and our community

At Phoenix Denmark, running a company is about more than developing and manufacturing quality products. It is also about people.

We believe a strong company is built by people with diverse experiences, skills and backgrounds. Therefore, we work purposefully to create a workplace where there is room for diversity and where each employee has the opportunity to contribute, develop and become part of a strong community.

We are not the largest, but we aim to be the best.

From internship to permanent employment

Since February 2024, Phoenix Denmark has maintained close cooperation with municipalities to help Ukrainian refugees into the Danish labour market.

When we need new staff, we contact our municipal partners who help us find relevant candidates. From there the path can go through an interview and an internship or training period with a clear goal of permanent employment when the right match is found.

95%

of the Ukrainians we've taken through interviews and internship programmes have subsequently been employed at Phoenix Denmark.

For us, it is about far more than a high employment rate. It is about giving people who have had to leave their homes the chance to create a new and stable everyday life with work, colleagues, responsibility and community.

A workplace people recommend to others

At first, contact with many of our Ukrainian employees came via the municipalities. Today we also experience Ukrainians contacting us directly to ask about available positions because they have heard from others that Phoenix Denmark is a good place to work.

The best story about a workplace is not necessarily the one the company tells itself. It is the one employees pass on to others.

We see diversity as a strength. For us, social responsibility is not about awards and nominations — it must be felt in day-to-day life.

Ready to collaborate?

Contact us now
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